![]() ![]() And should you have the urge to keep it simple, go ahead and follow your instincts the no-frills ponytail is where it all began. 39 at Nordstrom 39 at Skinstore 39 at Neiman Marcus What did we do before silk hair ties These pretty, super-soft ties are strong enough to keep your look taut, but won't tug or leave a. Need some inspiration? We hit up Invisibobble’s stylist squad for their best tips and tricks for getting more mileage out of these little hair wonders. And since each size is sold in a set of three, you’ll have enough for any style you want to try. The design comes in three sizes: nano, original, and power - but we’ve found that the original works for almost every hair scenario. It also reacts to heat, so when it begins to lose its shape, just blast it under your blow dryer for a few seconds to retighten. “This gives individual hairs more space within the ponytail and leads to a traceless result.” Another plus is that the material is non-absorbent, antibacterial, and hypoallergenic. “The Invisibobble places uneven pressure around the ponytail, allowing it to be held strongly without being too tight,” she explains. ![]() The secret to the product’s success is in the unique shape. That’s when I knew I was on to something.” After plenty of “testing and re-testing,” she upgraded the material and design to produce the Invisibobble - in a range of brights, pastels, and neutrals that easily beat out phone-cord color. “The phone cord was still firmly held in my hair, and after untying it, I saw that the dents in my hair were a lot less visible than usual. “The next morning, I woke up and realized I didn’t have a headache,” she recounts. Sophie got the idea while she was still in school, when she grabbed an old phone cord to complete an outfit for a costume party. If you haven’t seen one of these in action, the Invisibobble is a multiloop hair tie made from the artificial resin polyurethane. Just ask Sophie Trelles-Tvede the founder of Invisibobble made this year’s Forbes 30 Under 30 Europe list for her game-changing invention. ![]() Inspiration comes in many forms - and one of those forms resembles an old telephone cord. ![]()
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